Simpson Thacher represented affiliates of KKR in connection with their financing of Freeman’s acquisition of Sparks. Terms of the transaction were not disclosed.
Freeman is a global leader in events. Its integrated full-service solutions leverage a 96-year legacy in event management. Sparks is a live and digital experiential marketing agency.
The Simpson Thacher team for this transaction included Chris May, Marni Lerner, Mark Kunzman and Ben Kloss (M&A); Lia Toback (Capital Markets); Michael Ratay (Banking & Credit); Marcy Geller and Bill Smolinski (Tax); David Rubinsky, Jeannine McSweeney, Kristy Fields and Matias Botto (Executive Compensation & Employee Benefits); Krista McManus and Dennis Loiacono (Real Estate); Jessica Cohen, Bobbie Burrows and Sarika Pandrangi (Intellectual Property); Toby Chun and Deepa Sarkar (Environmental); and Steven DeLott (Insurance).