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Two Circles Acquires TRM Partners

11.17.20

Simpson Thacher represented Bruin Sports Capital and its portfolio company, Two Circles, in the acquisition by Two Circles of TRM Partners from its founders.

Bruin Sports Capital is a global investment firm specialising in the sports, media, technology and entertainment sectors.

Two Circles is a sports marketing agency that uses data to grow direct relationships between sports and fans. Its clients include the NFL, the Premier League, UEFA, Wimbledon and Formula 1.

TRM works with sports leagues, teams and other asset owners to sell sponsorships in sports that include European soccer, international cricket and rugby, and Formula E auto racing.

The Simpson Thacher team included James R. Howe, Chris Vallance and Laura Harris (M&A); Shahpur Kabraji and Hannah Ho (Credit); Yash Rupal and Ellie Verran (Tax); and Etienne Renaudeau (Antitrust).