Simpson Thacher Represents Catalina Marketing Corporation in its Sale to Berkshire Partners
03.04.14
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Simpson Thacher is representing Catalina Marketing Corporation and its controlling shareholders, investment funds affiliated with Hellman & Friedman LLC, in connection with the announced agreement whereby investment fund affiliates of Berkshire Partners LLC will acquire Catalina. In connection with the transaction, investment funds affiliated with Hellman & Friedman will retain a minority stake in Catalina. The transaction is subject to customary closing conditions, including receipt of regulatory approvals.
Catalina is a leading provider of personalized digital media solutions to the Consumer Packaged Goods (“CPG”) industry. Catalina drives lift and loyalty for the world’s leading CPG brands and retailers by personalizing consumers’ paths to purchase through in-store media, digital online and mobile networks powered by their extensive historical purchase database.
The Simpson Thacher team includes: Rich Capelouto, Nick Washburn, Diana Snyder and Karen Reyes (M&A); Brian Steinhardt, Brian Gluck and Daniel Kay (Credit); Peter Thomas, Ellen Frye, Hillary Mintz and William Kearney (Antitrust); Jason Vollbracht and Noah Metz (Tax); Tristan Brown and Linda Barrett (Executive Compensation and Employee Benefits); and Joshua Walker and Michelle Morad (Intellectual Property).