The Firm is representing Acoustic, L.P. (“Acoustic”) in its strategic growth investment from Francisco Partners. Existing investor Centerbridge Partners remains the primary equity holder in the company.
Acoustic is a global marketing and customer experience provider for B2C brands. Acoustic helps businesses close the digital experience gap by giving them a holistic view into the customer experience and enabling them to deliver personalized experiences based on consumer needs and preferences.
The Simpson Thacher team includes Atif Azher, Naveed Anwar, Kristin Rulison and Jack Traylor (M&A); Brian Steinhardt, Leah Nudelman, Catherine Burns, Callie Robins, Taylor Nefussy and Austin Vance (Banking and Credit); Kwasi Mills-Bampoe and Zhongji Wu (U.K. Corporate); Sophie Staples, Michael Mann and Ruoxi Zhang (Tax); Lori Lesser and Courtney Welshimer (Intellectual Property); Larry Moss and Pasco Struhs (Executive Compensation and Employee Benefits); Jeanne Annarumma (ERISA); and Abram Ellis (Regulatory).