The Firm recently represented Nu Skin Enterprises Inc. in connection with the sale of its Mavely affiliate marketing technology platform to Later, a portfolio company of Summit Partners, in exchange for $250 million in the form of cash and a minority equity stake in the combined Later/Mavely business. Mavely is expected to continue to provide certain technology and social commerce capabilities to support Nu Skin’s affiliate marketing business.
Nu Skin is an integrated beauty and wellness company, powered by a dynamic affiliate opportunity platform, which operates in nearly 50 markets worldwide. Backed by 40 years of scientific research, the company’s products help people look, feel and live their best with brands including Nu Skin® personal care, Pharmanex® nutrition and ageLOC® anti-aging, which includes an award-winning line of beauty device systems.
The Simpson Thacher team included Atif Azher, Frederick De Albuquerque, Julie Siegel, Jacob Gindt, Jack Culbertson and Kevin Cho (M&A); William Brentani and Kelli Shultz-Panas (Capital Markets); Russell Light and Lina Pan (Tax); Tristan Brown, Matias Botto and Miles Jay Jasper (Executive Compensation and Employee Benefits); Lori Lesser and Alysha Sekhon (Intellectual Property); Brian Steinhardt, Catherine Burns and Ashley Chen (Credit); Daniel J. Venditti (Labor); Karen Kazmerzak, James Goldfeier and Maxime Fischer-Zernin (Antitrust); Mark Skerry, James Edward Perry and Taylor Wettach (FDI); and Steven Delott (Insurance).