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3Z Brands Acquires Southerland

12.19.24

Simpson Thacher represented 3Z Brands (“3Z”) in connection with its acquisition of Southerland, Inc. (“Southerland”). Financial terms of the transaction were not disclosed.

3Z is a vertically integrated manufacturer, direct-to-consumer brand portfolio, wholesaler and retailer of award-winning sleep products. Headquartered in Arizona and New York, 3Z operates a portfolio of best-in-class sleep brands, including Helix, Brooklyn Bedding, Leesa, Birch, Bear and Nolah.

Southerland has made quality mattresses since 1893 and sells its line of mattresses and adjustable bases throughout 43 states.

The Simpson Thacher team includes Louis Argentieri, Patrick Naughton, Elias Rosenblatt and Angel Li (M&A); Andrew Purcell, Andrew Mandelbaum and Emma Wang (Tax); Andrew Blau, Laura Gallo, Alisa Tschorke and Warsame Elmi (Executive Compensation & Employee Benefits); Catherine Burns, Taylor Nefussy and Cindy Cai (Credit); Peter Guryan and Joshua Hazan (Antitrust); Tim Mulvihill, Deepa Sarkar and Noreen Lavan (Environmental); Lori Lesser, Alysha Sekhon, Christina Breitbeil and Christian Bond (IP); and Dennis Loiacono and Helene Marie Snyder (Real Estate). E.R. Rolwes provided valuable assistance.

Team and Contacts