Yahoo Acquires Artifact
04.03.24
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Simpson Thacher represented Yahoo in connection with its acquisition of the Artifact app from Instagram’s co-founders Kevin Systrom and Mike Krieger. Terms of the deal were not disclosed.
Launched in January 2023, Artifact was a personalized news feed that used machine learning to understand a user’s interests.
The Simpson Thacher team included Mark Viera and Cathleen Ye (M&A); Marisa Geiger, Bobbie J. Burrows and Chandler Gerard-Reimer (Intellectual Property); Larry Moss, Matias M. Botto and Josh Goldman (Executive Compensation and Employee Benefits); and Russell Light (Tax).