The Firm is representing Nielsen Holdings N.V. (NYSE: NLSN) in connection with its announced acquisition of Arbitron Inc. (NYSE: ARB) for a transaction valued at approximately $1.26 billion, or $48 per share in cash. The transaction is subject to customary closing conditions.
Nielsen Holdings is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Arbitron is an international media and marketing research firm serving the media – radio, television, cable, and out-of-home – the mobile industry, as well as advertising agencies and advertisers around the world.
The Simpson Thacher team includes Gary Horowitz, Marni Lerner, Viktor Sapezhnikov, Lindsay Thomas and Michael Monteleone (M&A); James Cross (Credit); Joe Kaufman and Xavier Kowalski (Capital Markets); Joe Tringali (Antitrust); John Creed and Seojung Park (Tax); Alvin Brown and Jeannine McSweeney (Executive Compensation and Employee Benefits); and Lori Lesser (Intellectual Property).