Simpson Thacher Represents VisionChina in its US$160 Million Acquisition of Digital Media Group
10.19.09
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Simpson Thacher is representing VisionChina Media Inc. (“VisionChina”) (Nasdaq: VISN) in its acquisition of Digital Media Group Company Limited (“DMG”). The total consideration for the transaction is US$160 million in cash and shares of VisionChina, The transaction is subject to customary closing conditions.
VisionChina operates one of the largest advertising networks in China using real-time mobile digital television broadcasts to deliver content and advertising on mass transportation systems. DMG is a leader in China’s subway mobile television advertising market, which delivers entertainment, information and advertisement to over 15 million passengers a day. The transaction is expected to create the largest and most comprehensive mobile television advertising network in China, including bus networks in 18 of China's most affluent cities, and exclusive subway networks in eight key cities in China, including Beijing, Guangzhou, Shenzhen and Shanghai, as well as on Hong Kong's Airport Express line.
The Simpson Thacher team working on this transaction includes Chris Lin, Ian Ho, Richard Lin, Frank Chen and Townshine Wu (M&A/Corporate) and Daniel Foster (Tax).