Simpson Thacher Represents Focus Media in Acquisition of Allyes, as Focus Media Enters the Online Advertising Market in China
03.08.07
This is only gets display when printing
The firm is representing Focus Media Holding Limited (Nasdaq: FMCN), a China-based lifestyle and out-of-home advertising company, in connection with its acquisition of Allyes Information Technology Co., Ltd. Allyes is the leading provider of Internet advertising and marketing services, technology and software solutions in China, specializing in performance-based and consumer behavior-based targeted advertising. Under the terms of the acquisition, Focus Media is to acquire all of the outstanding share capital of Allyes for a total consideration of up to $300 million.
The transaction is subject to customary closing conditions and is expected to close by the end of March 2007.
The STB team working on the acquisition includes: Chris Lin, Patrick Naughton and Daniel Fertig (Corporate) in the Hong Kong office.