The Firm is representing Vungle, Inc., a portfolio company of Blackstone (NYSE: BX), in connection with its announced definitive agreement to acquire JetFuel, Inc. Financial terms of the transaction were not disclosed.
Headquartered in San Francisco, JetFuel is an influencer marketing platform, enabling app developers and other advertisers to scale marketing campaigns across a network of over 15,000 influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers and 100 million daily Snapchat views. Based in San Francisco, Vungle is a leading mobile performance advertising platform with data-optimized ads.
The Simpson Thacher team included William Allen, Anthony Vernace, Malik Ladhani, Michael Schaeppi and Alexander Porro (M&A); Sophie Staples and Brian Mendick (Tax); Greg Grogan, Caitlin Lucey, Alan Fenyes and Garrick Ehlers (ECEB); and Genevieve Dorment, Melanie Jolson and Kate Mirino (Intellectual Property).